What is
Content Strategy?

Content Strategy is the "Why" and "How" behind the "What." It answers the critical questions before you ever write a single sentence: Who are we talking to? What problems are we solving? Where will we publish this?

It connects your business goals to your editorial output. Whether it's increasing brand awareness, driving leads, or retaining customers, a solid strategy ensures you aren't just creating content for the sake of it, but building an asset that compounds over time.

See Research Methods
Target: "Director Dave"
Decision Maker • Tech
Pain Point Lack of ROI visibility
Goal Scale efficiency
Content Solution: "The Ultimate Guide to Measuring Marketing ROI"

The Content Funnel

Awareness (Blog/Social)
Consideration (Guides)
Decision (Case Studies)

Mapping content to every stage of the journey.

Why invest in Strategy?

Posting randomly is like throwing spaghetti at the wall. It’s messy and rarely sticks. A strategy ensures efficiency—you create less content, but it performs better because it's targeted.

It also aligns your team. When everyone knows the voice, tone, and goals, your brand message becomes consistent across all channels. Consistency builds familiarity, and familiarity breeds trust.

  • Stop Wasting Budget on Irrelevant Content
  • Shorten the Sales Cycle
  • Create Evergreen Assets
Start Production

Why choose OXYMARKETING?

We don't guess. We use data. Our strategies are built on deep competitor analysis, keyword gap identification, and social listening. We find the "white space" in your industry where you can dominate.

We deliver a living document, not a PDF that gathers dust. Our content calendars are actionable roadmaps that tell you exactly what to publish, when to publish it, and how to distribute it for maximum impact.

100%

Audience Aligned

Data

Backed Decisions

Strategic Components
Audience Personas
Deep dive into customer psyche
Editorial Calendar
3-6 Month Publishing Plan
Keyword Mapping
Assigning intent to URLs
Distribution Plan
Social, Email, & PR Channels

Content Audit

We analyze every piece of content currently on your site. We identify what to keep, what to update, and what to delete (pruning) to improve your overall site health.

Audit My Content

Gap Analysis

We find the keywords your competitors are ranking for that you aren't. Then, we create a plan to create better content and steal those rankings.

Find Opportunities

Plan your success.

Don't write another word until you have a plan. Get a free consultation on how a content strategy can double your leads.

No credit card required. 100% Free.