What is
Keyword Research?

Keyword research is the foundation of digital marketing. It is the process of finding and analyzing the search terms that people enter into search engines.

It tells you what to write about and who you are writing for. But modern keyword research isn't just about search volume. It's about User Intent. Is the user looking to learn (Informational) or are they ready to buy (Transactional)? Knowing the difference saves you thousands in wasted effort.

See How We Use It
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Opportunity Score 94/100

The "Long Tail" Value

Lower Competition, Higher Conversion

"Shoes" (Broad)
"Red Nike Running Shoes Size 10"

Why target the Right Keywords?

Most businesses make the mistake of chasing high-volume keywords that are impossible to rank for. They spend years fighting for generic terms like "Marketing" instead of dominating the specific niches that actually convert.

We focus on the "Long Tail"—specific, multi-word phrases that indicate a user is ready to buy. These keywords might have lower search volume, but they have exponentially higher conversion rates.

  • Lower Cost-Per-Click (CPC)
  • Faster Ranking Timelines
  • Better Match for User Intent
Lower Ad Costs

Why choose OXYMARKETING?

We don't just export a list from a tool and email it to you. Tools have data, but they lack nuance. We manually verify every keyword to ensure it matches your business model.

We categorize your keywords into "topic clusters." This helps you build topical authority, telling Google that you are an expert in your field, not just a site that got lucky with one article.

10k+

Keywords Tracked

100%

Intent Verified

Filtering Process
Search Volume
Is there enough traffic?
Keyword Difficulty (KD)
Can we actually rank?
Commercial Intent
Will they buy?
Trend Analysis
Is interest growing?

Competitor Gap Analysis

We analyze your top 3 competitors to see exactly which keywords bring them the most money. Then, we build a plan to take that traffic for yourself.

Spy on Competitors

Content Mapping

Keywords are useless without content. We map every target keyword to a specific page on your site—whether it's a blog post, a service page, or a product page.

Start Mapping

Discover your hidden traffic.

Get a free "Top 10 Opportunity Keywords" report tailored to your industry. Find out what you're missing.

No credit card required. 100% Free.